let's clear something up real quickYou don’t suck at email. You just haven’t found your strategy yet.
Figure out what’s holding your emails back and build a strategy you trust. So you can write, send, and sell to your list confidently.
Here's what's actually going on.
You’re not “bad at writing.”
You’re not inconsistent because you’re “lazy.”
And your audience isn’t ignoring you because they’re annoyed.
You’re just trying to send emails without a strategy that actually supports you.
Which means your launches feel random, your welcome sequence doesn’t lead to an offer, and your newsletters aren’t clearly connected to what you actually sell.
So every email becomes a tiny (but stressful) decision.
Is this valuable enough?
Is this too salesy?
Have I already talked about this?
Does this even make sense in the bigger picture? What IS the bigger picture??
Instead of building momentum from a solid foundation, you’re starting from scratch every week. And that’s super draining and unsustainable.
Email works differently than most people think.
For most of us, the strongest examples of email fall into one of two categories:
1. Corporate broadcasts no one wants to read; or
2. Overly promotional funnels you can’t seem to get out of. (Like all-caps subject lines, fake urgency, and the same exact sales pitch five days in a row.)
Of course you don’t want to sound like that, and of course there’s a part of you that hesitates before hitting send.
But the good news is that there’s a third option: a connection-based, relationship-centred, and conversion-focused option.
And when you build that kind of email strategy, it gets to feel aligned, supportive, and effective.
You stop panicking every week wondering what you “should” send, and instead you know why each email is going out, what it’s building toward, and how it connects to your offer.
You lay the groundwork so that when you launch or make a specific pitch, it doesn’t feel like it’s coming out of nowhere. It just feels like the logical next step for your reader.
"Once you start working with Gerry, you’ll never want to get rid of her."
“I was putting off writing for my service launch for weeks. When I finally started, everything I wrote felt wrong. Even though I was taking a launch course, I was just writing random words that either sounded too professional or too over the top. Now, I have launch copy that is intentional and actually sounds like me. I’ve used it for email campaigns, social media content, and on my website - it’s like having a custom gallery of words that I can use all over my marketing platforms.
And beyond the copy, I know how to talk about what I do in a way that feels right to me and speaks to my ideal clients. Beware, because once you start working with Gerry, you’ll never want to get rid of her.”
Alana, Alana Winchester PhotographyOkay. So how do you get there?
Email Strategy Session
A focused, strategic call to figure out exactly where to go with your email marketing.
We can zoom out and look at the full picture: your welcome sequence, newsletters, launches, and offers. Or zero in on one specific thing that's been stressing you out. Or start from the very beginning if that's where you are!
By the end of the session, you'll know:
what's working, what isn't, and why
where to start (or what to fix next)
and what to actually do about it
The G6 Email Lounge
My email marketing membership for service providers and coaches who want strategy and ongoing support.
Inside, you get:
Weekly prompts so you know what to send (and why)
Weekly reviews so you’re not stuck in your own head
Direct access to me when you need quick feedback
Workshops and resources that strengthen your strategy over time
I’m Gerry, copywriter turned email marketing strategist for service providers and coaches.
I’m obsessed with email because it literally connects everything in your business.
It links your message to your offers, your weekly emails to your launches, and most importantly, it helps you build relationships with the people you’re here to help.
I believe what you have to say matters, and that email marketing is one of the most flexible, fun, and effective ways to actually say it.
"Gerry made it easy to step outside of my own perspective so I could see the big picture of my business and how my work impacts my clients’ lives."
“She has an amazing ability to capture my messaging while also capturing my voice. I no longer feel self-conscious about my website copy and know that it will help me to attract the right people for my business. Good copywriters are hard to find, and I feel confident about future projects because I have someone I trust to support my business.”
Michelle, The Business Owner’s Coach