I put your brain on paper
(but make it clearer)Because your copy should sound like you — just the version of you that knows exactly what to say
The problem isn’t that you have nothing to say. It’s that your words are currently… misbehaving.
Sometimes they show up all at once: chaotic, rambling, and spilling into 17 different Google Docs.
Other times it’s total witness protection. Your brain’s like: “Copy? Never heard of her.”
So you end up stuck in the middle: tweaking, deleting, rewriting, overthinking — and still not loving how it sounds. Or worse… wondering if you’re even saying the right thing to the right people.
No wonder your drafts are collecting dust instead of collecting clients.
This is where I thrive.
Like, literally, it’s my moment to shine. Hand me your rambling draft, your 2 a.m. voice note, or the “sorry this is such a mess” braindump, and I look like a detective with red string on a corkboard connecting every messy thought into one big aha.
And that aha isn’t just “oh, this sentence is cleaner now.” It’s “oh, that’s the thread that makes my whole message click.” Positioning, storytelling, clarity — all lined up so your people instantly get it.
My clients say, “You just get me.” And that’s the point right there.
Because when your words finally work, you don’t just publish good copy. You show up with confidence, you sell without spiraling, and you stop hiding in draft mode and actually start being heard.
Oh, and you have way more time to binge Netflix, read your cheesy romance novel, and become a pilates queen.
"Once you start working with Gerry, you’ll never want to get rid of her."
“I was putting off writing for my service launch for weeks. When I finally started, everything I wrote felt wrong. Even though I was taking a launch course, I was just writing random words that either sounded too professional or too over the top. Now, I have launch copy that is intentional and actually sounds like me. I’ve used it for email campaigns, social media content, and on my website - it’s like having a custom gallery of words that I can use all over my marketing platforms.
And beyond the copy, I know how to talk about what I do in a way that feels right to me and speaks to my ideal clients. Beware, because once you start working with Gerry, you’ll never want to get rid of her.”
Alana, Alana Winchester PhotographyGood copy changes everything.
Here’s how we can make it happen:
The Copy Glow-Up
Your copy makeover, minus the awkward bangs phase.
Hand me your existing sales page, emails, or web copy, and in a week it’ll come back sharper, clearer, and finally saying what you meant all along — with the positioning and flow that makes people actually want to read (and buy).
The G6 Copy Lounge
Copywriting support that sticks around.
Want a copywriter on your team without having to pay an insane retainer fee? Get resources, support, accountability, and my obsessive eyes on your business for a low monthly fee so you can DIY your copy with profesh results.
The human highlighter for your best ideas
I’m Gerry — a copywriter turned copy editor + messaging mentor. Which basically means I live for the part where you shove a messy draft in my inbox and I send it back sounding like you on your best day.
I’m equal parts strategist and storyteller, with a knack for spotting what makes you different (and making sure your clients see it too).
My clients don’t just say their copy is better, they say they feel more confident showing up, selling, and being heard.
Your ideas deserve better than draft purgatory. Let’s set them free!
"Gerry made it easy to step outside of my own perspective so I could see the big picture of my business and how my work impacts my clients’ lives."
“She has an amazing ability to capture my messaging while also capturing my voice. I no longer feel self-conscious about my website copy and know that it will help me to attract the right people for my business. Good copywriters are hard to find, and I feel confident about future projects because I have someone I trust to support my business.”
Michelle, The Business Owner’s CoachThe right words don’t just change how people see your business. They change how you see yourself.
Suddenly you’re not “writing fanfiction about your own offer for the 19th time.” You’re clear, confident, and finally being heard.