A white leather notebook with the letter G written on it. Gerry's glasses are folded on top and a piece of crumpled paper is beside it.
nail your next launch

Strategic copywriting that sounds good, feels good, and sells your stuff.

Gerry Tait, a conversion and sales copywriter based in the Waterloo region of Ontario, is seen in a blurry photo dancing and celebrating.

Your launch copy should be bringing in sales, not taking over your life.

I’ve got a feeling you don’t want to sound like everyone else in your industry, rely on gross sales tactics, or spend 20 hours a week Googling “how to be a better copywriter”.

You just want to show up as you with real, honest messaging that makes your ideal client feel seen, understood, and excited to say “HELL YES”.

But instead?

You’re buried under a mountain of launch to-dos, wondering how the hell other people make it look so easy.

You’re trying to figure out what needs to be written, when to send it, and how to say it—and it’s like trying to launch a rocket with nothing but vibes and sticky notes.

The thing is, you know copy drives conversions. But between serving your clients, running your business, and remembering to drink some water once in a while? You don’t have the time (or brainpower) to write it all yourself.

Enter: Gerry. I’m here to take the copy off your plate and turn your big, beautiful ideas into words that sound like you and sell hard.

Because when your copy is working for you, you have way more time to binge Netflix, read your cheesy romance novel, and become a pilates queen.

"Once you start working with Gerry, you’ll never want to get rid of her."

“I was putting off writing for my service launch for weeks. When I finally started, everything I wrote felt wrong. Even though I was taking a launch course, I was just writing random words that either sounded too professional or too over the top. Now, I have launch copy that is intentional and actually sounds like me. I’ve used it for email campaigns, social media content, and on my website - it’s like having a custom gallery of words that I can use all over my marketing platforms.

And beyond the copy, I know how to talk about what I do in a way that feels right to me and speaks to my ideal clients. Beware, because once you start working with Gerry, you’ll never want to get rid of her.”

Alana, Alana Winchester Photography

Good copy changes everything. Let’s write yours ASAP.

Sales Page Copy

High-performing long-form sales pages for your course, program, membership, or signature offer. So you can increase your conversions, make some Gs, and position yourself as the go-to in your niche.

Launch Emails

Pre-launch, launch event invite, and active launch email sequences grounded in launch strategy and storytelling. So your audience is informed, connected, and ready to hit “add to cart” on launch day.

The G6 Copy Lounge

Want a copywriter on your team without having to pay an insane retainer fee? Get support, accountability, and my obsessive eyes on your copy for a low monthly fee so you can DIY your copy with profesh results.

Hey I'm Gerry.

And I'm unashamedly a basic-ass bitch.

Wander around HomeSense and sniff candles? I'm your gal.

Wear glitzy themed earrings for every occasion? Say less.

Get matching hot pink Owala water bottles and talk about how great the giant straw is? Done.

And while I prefer my pumpkin spice in baked good vs. lattes, I'll never say no to a hot bevvie and a long walk in Gerry weather (aka fall temps).

But the one thing I refuse to get basic about is your copy. Because every client I work with has their own unique stuff: brand voice, values, ideal clients, and kick-ass results.

So while I may be working on your project in my newest pair of Aligns, I always take the time to aggressively get to know you, your brand, and your offers so your copy sounds exactly like you.

"Gerry made it easy to step outside of my own perspective so I could see the big picture of my business and how my work impacts my clients’ lives."

“She has an amazing ability to capture my messaging while also capturing my voice. I no longer feel self-conscious about my website copy and know that it will help me to attract the right people for my business. Good copywriters are hard to find, and I feel confident about future projects because I have someone I trust to support my business.”

Michelle, The Business Owner’s Coach

You deserve "TAKE MY MONEY" copy.