messaging strategy & copywriting supportMarketing that finally matches the business you’ve built.
Un-mess your message so people instantly get what you do.
The problem isn’t that you have nothing to say.
It’s that your words are currently… misbehaving.
Sometimes they crash the party all at once: chaotic, rambling, and scattered across 17 Google Docs.
Other times it’s full witness protection. Your brain’s like: “Copy? Never met her.”
So you sit in the messy middle: tweaking, deleting, rewriting, overthinking… and still not loving it. Or worse, wondering if you’re even saying the right thing to the right people.
No wonder your drafts are collecting dust instead of clients.
Which means your business keeps moving forward, but your marketing still feels like it’s lagging behind.
This is where I thrive.
Like, literally, it’s my moment to shine. Hand me your rambling draft, 2 a.m. voice note, or “sorry this is such a mess” braindump, and I light up like a detective with red string on a corkboard, pulling out the core message that makes your whole brand click.
And the aha isn’t just, “Cool, smoother sentence.”
It’s, “Ohhhh, this is the story my clients have been waiting to hear.”
Positioning, storytelling, clarity… all lined up so your people instantly recognize themselves in your words.
Clients always tell me, “You just get me.” Which is super cute — but really, I get your message. Then I hand it back so you can get it yourself.
Because when your words finally match your strategy, you don’t just publish good copy. You sell without spiraling, show up like you mean it, and you stop treating your drafts like an escape room you’ll never solve. (Which, for me, is all of them.)
"Once you start working with Gerry, you’ll never want to get rid of her."
“I was putting off writing for my service launch for weeks. When I finally started, everything I wrote felt wrong. Even though I was taking a launch course, I was just writing random words that either sounded too professional or too over the top. Now, I have launch copy that is intentional and actually sounds like me. I’ve used it for email campaigns, social media content, and on my website - it’s like having a custom gallery of words that I can use all over my marketing platforms.
And beyond the copy, I know how to talk about what I do in a way that feels right to me and speaks to my ideal clients. Beware, because once you start working with Gerry, you’ll never want to get rid of her.”
Alana, Alana Winchester PhotographyClear messaging changes everything.
Here’s how we can make it happen:
Brand Voice & Messaging Intensive
Messaging, but make it make sense.
We’ll zero in on your voice, sharpen your positioning, and set clear messaging pillars so you always know what to say (and how to say it). You’ll walk away with a playbook that makes writing easier, keeps your brand consistent everywhere, and saves you from second-guessing every line. Strategy, clarity, and examples you can actually use. No endless rewrites required.
The G6 Copy Lounge
Copy confidence, on repeat.
With G6, you don’t have to white-knuckle your DIY copy. Get weekly reviews, practical resources, loving accountability, and my obsessive brain on your business — all for a fraction of a retainer fee. It’s the perfect after-party for a Brand Voice & Messaging Intensive or a stand-alone safety net that keeps your marketing matching your business, month after month.
The strategist who actually gets what you mean.
I’m Gerry — a copywriter turned messaging strategist and mentor. I help business owners find the words that sound like them and land with their clients.
I bring the strategy to sharpen your message and the storytelling to make it stick.
But more importantly, I make sure your marketing reflects the business you’ve actually built — not the scrambled version hiding in your drafts.
Because when your message clicks, so does everything else: your confidence, your copywriting, and the way clients connect with you.
"Gerry made it easy to step outside of my own perspective so I could see the big picture of my business and how my work impacts my clients’ lives."
“She has an amazing ability to capture my messaging while also capturing my voice. I no longer feel self-conscious about my website copy and know that it will help me to attract the right people for my business. Good copywriters are hard to find, and I feel confident about future projects because I have someone I trust to support my business.”
Michelle, The Business Owner’s CoachYour drafts don’t need another tweak.
They need a message that actually makes sense.
Because the right message doesn’t just change how people see your business. It changes how you see yourself.